SoL Sunflower Beverage Gains Momentum in Supermarket Penetration with East Coast Stop & Shop and Giant Stores

Over 500 Ahold supermarkets to stock Sunrich Naturals’ allergen-free nondairy beverage


Hope, MN – (February 9, 2012) – Sunrich Naturals today announced that SoL, the brand’s delicious nondairy beverage made from Vitamin E and antioxidant-rich sunflower kernels, began arriving in New England and New York metro area Stop & Shops, Giant Landover stores in Maryland and Washington, DC, and Giant Carlisle stores in Pennsylvania, West Virginia, and Virginia this week. Consumers will find Original and Unsweetened flavors of SoL Sunflower Beverage on the shelves of more than 500 of the Ahold USA –owned Stop & Shop and Giant markets in Northeast and Mid-Atlantic states.

“We’re thrilled to be working with Ahold USA to bring SoL into their fine supermarkets on the East Coast,” said Tina Nelson, vice president of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group. “The buzz about SoL has been tremendous since we introduced the product last year. Consumers nationwide have been eagerly awaiting the arrival of this delicious, allergen-free nondairy beverage on their local supermarket shelves. Now with Stop & Shop and Giant markets stocking SoL, millions of people will be able to find it when they do their weekly grocery shop.”

SoL Refreshing Sunflower Beverage is a delicious new addition to the functional beverage category that’s gaining increasing consumer interest and adoption. Made from wholesome sunflower seeds grown on American family farms, SoL is naturally free of the eight most common food allergens, which include soy, dairy, wheat, and tree nuts. SoL also provides an excellent source of Vitamin E, Folic Acid, Calcium and Vitamin D. Each 8 oz. serving provides 50% of the recommended daily allowance for Vitamin E, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid.

Available in shelf stable, aseptic 32 ounce Tetra Pak containers, SoL comes in three delicious flavors: Vanilla, Original, and Unsweetened. The manufacturer’s suggested retail price is $2.69 for 32 ounces.

To learn more about SoL, visit www.sunrich.com.

About Sunrich Naturals®
Sunrich Naturals®, maker of SoL Refreshing Sunflower Beverage, has been working with American family farms to produce wholesome organic and natural foods for over 25 years. Sunrich Naturals® believes that healthy, good food starts with a healthy, good Earth. This simple belief guides everything we do – how we work with farmers, handle and process our grains, and produce our natural and organic foods. Our products can be found in many fine supermarkets, natural food retailers, and health food stores nationwide.

Sunrich Naturals® is a brand of SunOpta Inc., a leader in natural and organic ingredients, raw materials and consumer products and the largest sunflower processor in the United States.

Media Contact:
Laura Fontanills
Healthy Living Marketing/ Common Language
laura@common-language.com
813-215-1271

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